John Krasinski and Alec Baldwin in Red Sox vs. Yankees New Era Commercial

The Red Sox might be 0-6 but their home opener is today and it's against the Yankees. New Era has a brand new marketing campaign of commercials featuring die-hard fans John Krasinski (Red Sox) and Alec Baldwin (Yankees) talking trash to each other. NBC 12 says:

New Era unveiled its 2011 Major League Baseball (MLB) marketing campaign celebrating epic rivalries and team pride. The campaign features 30 Rock's Alec Baldwin and The Office's John Krasinski in a series of commercials where they demonstrate the true meaning of team rivalry.

In the TV spots, which will begin airing on April 8th, Alec Baldwin, an avid Yankees fan, and John Krasinski, a passionate Red Sox fan, exchange some friendly back and forth trash-talking about each other's teams.

"We've created a campaign that celebrates the most talked about aspect of Major League Baseball – the rivalry," said Christopher H. Koch, CEO. "And we've taken one of baseball's most recognizable rivalries and used it as a catalyst to inspire fans everywhere."

The tagline, "Rivals Are Forever," is part of the TV, social media, in-stadium and retail campaign promoting the brand's Authentic Collection (AC) on-field cap. In-store, ads pay homage to other great baseball rivalries including the San Francisco Giants and Los Angeles Dodgers, and Chicago Cubs and St. Louis Cardinals.

The series spots will run during Yankees/Red Sox games throughout the season on ESPN, FOX, YES Network and NESN. Cable channels including Comedy Central, Adult Swim, Spike, FX, SNY and others will also participate.

Well this wouldn't be a successful marketing campaign without Adult Swim participating. The commercial is pretty awesome though and I can't wait for more. "Fire doesn't have a rivalry with kindling." Classic.